Three Identity Shifts Every NP Entrepreneur Needs to Embrace

This is for the NP who’s sitting at their full-time job thinking, “There’s more for me than this.”

The one who’s either hesitating to start… or already started and wondering why it doesn’t feel like it’s working yet.

Here’s the truth: before you change your business plan, you’ve got to shift your identity.

Because how you see yourself will shape every decision you make.

1. From "Just a Provider" → to "I’m a CEO with a Purpose"

You’re not just taking vitals and writing scripts—you’re making executive decisions every day.

The moment you start viewing yourself as the leader of your brand and not just the face of it, you move differently.

You plan. You delegate. You lead.

Your practice isn’t just a job—it’s a business with impact.

2. From "I Need a Perfect Plan" → to "I Just Need to Start"

Listen—I get it. You want all the boxes checked.

You’re used to protocols, checklists, and doing things right.

But entrepreneurship isn’t always clean and clear.

It’s messy. It’s stretchy. And it’s built through movement, not waiting.

Stop stalling for clarity and start trusting your first step. Clarity often comes after the action—not before.

3. From "I Hope This Works" → to "This Is Already Mine"

Let’s be real—if you’re showing up with fear first, your business will reflect that energy.

You’ve got to start walking in it like it’s already yours.

Not in arrogance—but in alignment. In faith. In ownership.

If you’ve done the work to be a nurse practitioner, you can do the work to build a business.

You’re already built for this.

Final Thought:

You don’t need another degree.

You don’t need to ask for permission.

What you do need… is to shift how you see yourself.

That’s where the growth start.

With purpose and direction,

Dr. April J. Odom, Your NP Blueprint to Business Coach